The news broke thursday noon (the Royal Family tends to always launch their news on the publishing-day of the weekly gossip-magazines – to tease them, I guess). One of the gossip-magazines actually had the unconfirmed rumour of the marriage on the front page, so the Royal Family were forced to act quickly . The official pressrelease hit the newswave at noon – and the sms’es and mails spread. And the tv and radio immediately followed up.

The next morning it was already old news – and since no newspaper or media wants to be too repetitive (allthough they often are) the tabloids to be very creative in the choice of words. In stead of writing the basics – such as “Princess Alexandra marries her young lover” or “Alexandra and Martin Jørgensen are getting married” the major Danish tabloid-paper referred to the Princess as ‘Fru Jørgensen’ (Mrs. Jørgensen – the very common surname of her husband to be – thus making her sound very unglamourous).

They could only do so assuming that everybody had already heard the news – thus adding a new point to story. But if someone – like you – hadn’t heard already heard the basics, they were left out.

If you’re not in the loop from the beginning, you might never get into the loop. And come to think of it that is the case with soap-operas, political debates and celebritygossip as well. If you follow them closely every little ripple is of major importance – if you don’t it takes a tsunami to catch your attention.