Comments on: New waves are not always predictable… http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/ What associations do you have with waves? Wed, 07 Jan 2009 02:46:27 +0000 http://wordpress.org/?v=2.3.2 By: Anne http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-182 Anne Fri, 16 Feb 2007 06:21:20 +0000 http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-182 @herinde, Haha, wonderful picture :-) @herinde, Haha, wonderful picture :-)

]]> By: Anne http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-181 Anne Fri, 16 Feb 2007 06:17:56 +0000 http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-181 According to a lecturer in Market Analysis I had back in Denmark, focus group surveys were undertaken prior to the introduction of SMS. The conclusion from the survey was that there was no market for SMS. Consumers agreed typing messages felt stupid and unnecessary time consuming while it was so much easier to just call. However, SMS was introduced despite the unfavourable survey results, as everybode would know! According to the lecture, when he first started to send SMS´s to people, they called him up and said very puzzled: <blockquote>"Why don't you just <em>call</em> instead ?!?</blockquote> According to a lecturer in Market Analysis I had back in Denmark, focus group surveys were undertaken prior to the introduction of SMS.

The conclusion from the survey was that there was no market for SMS. Consumers agreed typing messages felt stupid and unnecessary time consuming while it was so much easier to just call.

However, SMS was introduced despite the unfavourable survey results, as everybode would know!

According to the lecture, when he first started to send SMS´s to people, they called him up and said very puzzled:

“Why don’t you just call instead ?!?

]]> By: caro http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-100 caro Fri, 02 Feb 2007 12:58:22 +0000 http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-100 yes, love that photo because it reminds me that sometimes it´s good to be VERY "longhaired" (one of my hatewords often used to patronize) - but don´t cut your hair - and remember DAD :-) yes, love that photo because it reminds me that sometimes it´s good to be VERY “longhaired” (one of my hatewords often used to patronize) - but don´t cut your hair - and remember DAD :-)

]]> By: herinde http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-99 herinde Fri, 02 Feb 2007 11:17:26 +0000 http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-99 ... and who would ever buy stock from this company: http://z.about.com/d/mutualfunds/1/0/V/1/msphoto.jpg … and who would ever buy stock from this company: http://z.about.com/d/mutualfunds/1/0/V/1/msphoto.jpg

]]> By: Nadja http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-98 Nadja Fri, 02 Feb 2007 10:20:37 +0000 http://www.shareabrainwave.net/2007/02/02/new-waves-are-obviously-not-always-predictable/#comment-98 Oh yeah - and the all-time classic example of why focusgroups are not always the best to decide on the viability of new innovations (although they can be great for testing the flaws and features of things allready launched, waiting to be improved) "Why would anyone want to listen to music while on the road" (on testing Sonys idea for the walkman - or so the story goes - I'm not actually sure it's true) Oh yeah - and the all-time classic example of why focusgroups are not always the best to decide on the viability of new innovations (although they can be great for testing the flaws and features of things allready launched, waiting to be improved)

“Why would anyone want to listen to music while on the road” (on testing Sonys idea for the walkman - or so the story goes - I’m not actually sure it’s true)

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