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From brainstorming to BRAINWAVING

January 21st, 2007 by Nadja

Sea anemones brainwaving
Brainstorming is thrilling. Allowing oneself to kiss trivialities and constraints goodbye…open up the mind…let one association lead to the other…enjoy the flow of thoughts and new ideas emerging from the hidden treasuries of the brain… It’s wonderful. It’s arousing. It’s thrilling.

At first glance brainstorming seems extremely efficient too. It doesn’t take long to create a looooong list of associations. Ideas. Possible inventions. It feels like the brain is exploding with creativity - and in an era where innovation is one of the major buzz-words that - in itself - adds to the thrill.

However… The gap between the gross-list of possible ideas and the short-list of great ideas is wast.

To me brainstorming seems to be the easy part, but…

  1. how to identify the viable ideas on the gross-list (where the spectular gizmos often attract the most attention)?
  2. how to test whether the possibly viable ideas are actually viable?
  3. how to transform viable ideas into businessplans?
  4. how to involve people from many different - yet relevant - professions in the proces?
  5. how to further develop the viable ideas?

Personally I suggest BRAINWAVING instead of - or rather as a follow up on - brainstorming. Inviting professionals from many different professions to comment on eachothers ideas, associate further, crisscross their mindsets and splash into eachother. Such as I’m trying to do here on shareabrainwave.net. In that way - instead of a grossLIST, a wavelike PATTERN of flowing and flowering ideas should emerge. And every single ideas should - in theory, yet to be proved… - be viewed, commented and twisted by many different minds - with different views, frames of reference and professional standpoints.

But I’d be curious to know how the innovation-and-businessplan-experts among you would recommend brainstormers to refine their gross-lists.

4 Responses to “From brainstorming to BRAINWAVING”

  1. on 24 Jan 2007 at 7:57 am   Nadja

    On marketingguru Seth Godins blog - http://sethgodin.typepad.com/seths_blog/2007/01/creativity.html - I just read the following short point that pretty sums up my point:

    “Creativity

    99% of the time, in my experience, the hard part about creativity isn’t coming up with something no one has ever thought of before. The hard part is actually executing the thing you’ve thought of.

    The devil doesn’t need an advocate. The brave need supporters, not critics.”

  2. on 24 Jan 2007 at 12:17 pm   SHARE A BRAINWAVE » Blog Archive » Sailing a calm sea of brain waves

    […] On the subject of brain waves, the game of Brainball cannot be ignored. This electronic art installation works in the following way: Two players are seated at a table and their brain activity is measured. By accomplishing the least brain activity the players push a ball forward. Here’s the technical explanation: […]

  3. on 09 Feb 2007 at 11:17 am   SHARE A BRAINWAVE » Blog Archive » Plain ole waves

    […] Invention by metaphor is cool. And dynamite is not so bad either, even when it is (perhaps?) fake. […]

  4. on 26 Sep 2007 at 10:34 pm   SHARE A BRAINWAVE » Blog Archive » Waves of Wisdom - Wave challenge # 2 is now on a roll

    […] WORRY…Share a Brainwave is still vibrant, alive and kicking…and the brainwaving for Reflexioner on Waves will continue […]

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